BUILDING &
IMPLEMENTING
These packages are for teams who don't have capacity or a dedicated person focused on marketing automation, efficiency, project management, operations or integrations.
We can support your team through a resource gap or to prepare a solid foundation for growth.
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SMALL
1-3 workflows and
1-2 standard integrations.Average cost: $1000
Average timeline: 2-4 weeks -
MEDIUM
3-5 workflows or customer journeys.
2-4 standard integrations.Average cost: $3000
Average timeline: 4-8 weeks -
LARGE
You get a fractional (pt) marketing ops expert on your team.
Average cost: $5000/mo
Average timeline: 3 months at a time
WE ONBOARD SWIFTLY
We understand team or customer challenges quickly. We know what questions to ask to get to know your business. All we need is access to the tools.
WE DO SPRINT-INSPIRED WORK
We like heads-down work in focused phases, providing you with quick (often video/demo) updates at the end of each week and monthly recaps where applicable.
WE EDUCATE ALONG THE WAY
Enablement is naturally built in to what we do, because we want you to be able to understand, use, and maintain the work we create for you.
“CAN YOU HELP US WITH (NAME OF SOFTWARE)?”
Yes, probably. The categories of tech we know best is below. We also have a database of 200+ tech tools we’ve tested and made notes on. A lot of the work we do and skills we have are transferrable and tech agnostic.
If you ask us about a tool we don’t know or we check one out and don’t feel good about it, we’ll tell you.
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Anything that helps marketers do better work.
Email marketing softwares
Digital ads systems
Social media management tools
Customer relationship management tools
Digital marketing reporting dashboards
Lead generation, prospecting, and data enrichment
Account Based Marketing platforms
Digital asset management
Design tools, i.e. Canva vs Figma
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Anything that helps sales track their key contacts and opportunities better.
So, mostly CRMs (customer relationship management) tools and the plug-ins that enhance CRMs like document management apps, data enrichment AI, intent data providers, and more.
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Whatever connects teams so we can have less meaningless meetings and long email threads. Like:
Collaboration tools
Project management tools
Knowledge management / wikis
Internal comms automations
Services workflows i.e. bookings
And the integrators in-between like Relay.app (our fave), Zapier.com (industry beast), and Make.com (our least fave tbh).
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We use and teach others to use:
AI Generalists like ChatGPT and ClaudeAI for marketers like Copy.ai for writing, Descript for video editing, or Canva AI for design, smaller AI features built into email marketing platforms, CRMs and social media management platforms.
And then AI for business admin, like all of the AI meeting assistants out there, and the AI features Gemini brings to the Google Workspace, and CoPilot brings to Microsoft-powered organizations.
One sentence case studies
Fractional Marketing Campaigns Lead for a global alliance of enterprise technology companies (MACH Alliance) owning omnichannel campaigns for their annual conference, and digital experiences across the site. [18 months]
Building a beta space for a creative team of ~20 (for a government agency I cannot legally name) to manage internal requests, projects, team capacity, and report on results, all within one central project management space. [3 months]
Helping a drag queen booking service (Extragrams) migrate their manual event booking processes from separate tools into one centralized, automated space. [6 months]
Fractional Founding CMO to a now-defunct US software concept aimed at supporting small businesses with part of their government compliance. [3 months]
Helped a marketing agency (7Communications) select their first reporting tool for clients - then onboarded them and built 25 client reporting dashboards each with 10-20 report widgets. [4 weeks]
Designed a 19-step lead nurture journey for a SaaS company (SKED Social)[2 weeks]